About Us
Founded in 1997, Araca has grown into a renowned theatrical production and brand management company with over 250 dedicated employees and operations positioned around the world.
Araca works closely with new and established music, entertainment licensing, sport and theatrical clients to manage intellectual property and identify retail solutions carefully tailored to support the marketing strategy of each property.
As producers, our mission is to create entertainment that is artistically compelling to our audience and financially successful for our investors.
As brand innovators, our mission is to enrich our clients’ brand strategies and engage their fans globally by delivering top-quality products across varied and unique distribution channels.
Australian Team
Rowena Crittle
Managing Director
Andrew Helmore
Touring and Logistics Director
Katrina Holcombe
Client Services Manager – Artist Relations
Scott Hillyard
Operations Manager
Veronica McMath
Client Services Manager – Araca Ink
Dave Boyce
Digital Manager / Senior Designer
Teri-Lea Micallef
Marketing and Client Services Coordinator