Araca Group Australia

About Us

About Us

Founded in 1997, Araca has grown into a renowned theatrical production and brand management company with over 250 dedicated employees and operations positioned around the world.

Araca works closely with new and established music, entertainment licensing, sport and theatrical clients to manage intellectual property and identify retail solutions carefully tailored to support the marketing strategy of each property.

As producers, our mission is to create entertainment that is artistically compelling to our audience and financially successful for our investors.

As brand innovators, our mission is to enrich our clients’ brand strategies and engage their fans globally by delivering top-quality products across varied and unique distribution channels.


Australian Team

  Rowena Crittle  Managing Director

Rowena Crittle
Managing Director

  Andrew Helmore  Touring and Logistics Director

Andrew Helmore
Touring and Logistics Director

  Katrina Holcombe  Client Services Manager – Artist Relations

Katrina Holcombe
Client Services Manager – Artist Relations

  Scott Hillyard  Operations Manager

Scott Hillyard
Operations Manager

  Veronica McMath  Client Services Manager – Araca Ink

Veronica McMath
Client Services Manager – Araca Ink

  Dave Boyce  Digital Manager / Senior Designer

Dave Boyce
Digital Manager / Senior Designer

  Teri-Lea Micallef  Marketing and Client Services Coordinator

Teri-Lea Micallef
Marketing and Client Services Coordinator